by Barbara Rimkunas
This "Historically Speaking" column was published in the Exeter News-Letter on Friday, February 2, 2024.
In the early 1960s, Exeter’s once thriving shoe industry was waning. The two shoe factories – Wise Shoes on Front Street and Alrose Shoes on Rockingham Street – were both finding it hard to compete in a growing international market. It surprised everyone when a new shoe company set up shop in Exeter on Court Street.